I started learning marketing before I even realized I was doing it. Before COVID, we were trying to bring more people to our comedy shows. At the time, I didn’t think of it as marketing, but looking back, that’s exactly what it was.
What this website is
This website is a marketing lab where I test marketing ideas in practice and document what actually happens.
A few years later, I found myself working as a digital marketer. I started as an account executive in an agency, where I was exposed to a lot of ideas and concepts. I spent time learning as much as I could alongside the job.
The disconnect I noticed
Over time, I noticed a disconnect. My role required me to communicate confidently with clients, but I wasn’t actually building or testing much myself. I understood concepts, but I hadn’t worked through them in practice. I didn’t get the chance to experiment, break things, or understand why something worked or didn’t.
Now that I have a better work-life balance, I want to use that time differently. I want to work on things directly, test ideas, and learn through execution instead of just understanding.
Why I built this site
This website is where I’ll do that. I’ll treat it as a space to apply what I’ve learned, observe the results, and track how my thinking evolves over time.
I also wrote about what actually mattered while building this site.
If I improve, I want to understand what led to that improvement. And if something doesn’t work, I want to understand why.
If you’re interested in practical marketing work, you’re welcome to follow along.