the fractures
Every week, a bone
being set in public.
No frameworks borrowed. No advice recycled. Just what happens when you test marketing on yourself, honestly, and write down what you find.
Two Months In
Writing for almost two months, you look back at the origin and you realize that in the process of finding your own voice, you forget the message you were trying to convey.
The Garden of Gratitude
Four days ago I turned 33. I have been sitting with gratitude in my chest. This is what it feels like.
How Do I Stop This From Happening Again?
You start a project to rebuild yourself. You're going to be 33 in a month. You have a long list of half-accomplished things in life.
Nothing On The Door That Says It's Mine
It's 2am and you're in bed, scrolling through your feed, reading other people's tweets after just posting your own.
Nothing Was Working. So I Started Paying Attention to What Was Actually Happening.
You post something and move on, trying not to think about it too much. A few minutes later, almost without deciding to, you open it again. Nothing.
Distribution Doesn't Create Attention
Getting your content in front of people is only the first step. If it doesn't make them stop, it doesn't matter.
What Actually Happens After You Go Live
Going live doesn't create results. It exposes what you're not doing.
What Actually Matters When Building Your First Marketing Site
Getting your website live matters more than everything you think you need before starting.
Why I am Treating This Website as a Marketing Lab
I am not here to teach marketing. I am here to test it. On myself, in public, with nothing to hide behind.