About
How I think, how I work, and how I got here.
Who I am
I work in marketing today, but I did not begin here. My path moved through engineering, performance, and development before settling into strategy. Over time, I started to notice how each stage was shaping the way I think.
How I Got Here
I studied mechanical engineering, which trained me to think in terms of systems and constraints. After that, I spent time doing stand-up comedy. Being on stage forced me to pay attention to timing, attention, and how quickly an audience can disengage.
Later, I worked as a front-end developer. That experience grounded me in structure and execution. It also showed me how digital products are actually built and how users interact with them in real environments.
Marketing became the place where these experiences started to connect in a practical way.
What Each Phase Gave Me
Engineering taught me to break complex problems into smaller components and work through them methodically.
Comedy made me aware of attention as a fragile resource. If you lose it, you feel it immediately.
Development taught me that ideas only matter when they are implemented clearly and correctly.
Marketing allows me to combine these ways of thinking. It brings together systems, psychology, and execution in one place.
What I’m Focused On Now
Today I focus on growth strategy, performance marketing, and building systems that improve over time. I care about understanding what works in practice, not just in theory.
This website is where I apply ideas, measure results, and continue improving my thinking.